Strategies for Success: Brokers, Where Are All of Your Internet Leads Going?

With the array of products, technologies and systems out there, are you getting maximum benefit from your Internet marketing and personnel investment? Today, many brokerages invest not only in their own Web blog or social media sites, but also in locations such as Realtor.com, Zillow, Trulia, Craigslist, etc., with the expectation to feed new sales opportunities into their brokerage. That sounds great, however, studies show that on average only about 1% of these sales opportunities, aka “leads,” end up closing.

“Why is that?” should you ask.

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