Everyone is selling something, but in today’s difficult economic climate, not everyone is buying. The ultimate challenge for today’s salespeople is finding a way to get their piece of the pie when companies have cut sales training and education budgets to the bone, and there is more competition than ever. Authors Eric Taylor and David Riklan say not to worry. Despite today’s unique challenges, it is still possible to master the world of selling.
“To become a master salesperson, you must know the value of self-improvement and the importance of constantly building on your sales skills,” says Riklan. “Whether you are just starting your sales career or have been closing complex sales transactions for decades, there is always room for improvement.”
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