Real Estate Agents Turn to Social Media to Connect with Clients

When real estate agent Sarah Elles Boggs walks into one of downtown Miami’s condo towers for a showing, she pulls out her Android smart phone, “checks in” on a GPS-powered Web platform called Foursquare, blasts her whereabouts on Twitter, and leaves behind a location-based “tip” in the virtual world for the next visitor.

It’s a social media routine that has become natural for Boggs, who has incorporated micro-blogging, Facebook-updating and app-downloading as core parts of her business.

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